1 Global Fresh Herbs Market Scope
The global fresh herbs market is poised for significant growth, the total market value of fresh herbs is projected to reach $3,808.21 million in 2025. This growth is driven by a variety of factors, including increasing consumer demand for fresh and organic produce, as well as the expanding application of fresh herbs in the foodservice and retail sectors. The market is expected to maintain a CAGR of approximately 6.21% from 2025 to 2030.
Fresh herbs are strong-smelling, savory plants that can be added to dishes to make them more delicious. Herbs include basil, chives, cilantro, parsley, mint, and others. Fresh herbs are usually green, but some variations make them a different color.
Figure Global Fresh Herbs Market Revenue and CAGR 2025-2030
2 Fresh Herbs Market Dynamics
2.1 Drivers Analysis
The growth of the global fresh herbs market is influenced by several key drivers and restraints. On the positive side, the increasing popularity of fresh herbs in culinary applications is a major driver. Fresh herbs are essential ingredients in many dishes, adding flavor and nutritional value. The demand for organic and fresh produce has surged, particularly in developed regions like North America and Europe, where consumers are increasingly health-conscious and prefer natural ingredients. Additionally, the growing restaurant industry, especially the rise in Asian cuisines such as Indian, Thai, and Vietnamese, has significantly boosted the demand for fresh herbs. These cuisines extensively use herbs like basil, coriander, and mint, driving up market consumption.
Moreover, advancements in cultivation techniques and supply chain management have improved the availability and quality of fresh herbs. Hydroponics and greenhouse farming have enabled year-round production, reducing seasonal dependency.
2.2 Restraints Analysis
One major restraint is the fluctuation in raw material prices and availability. The cultivation of fresh herbs relies heavily on seeds, which are affected by natural factors such as climate, soil conditions, and water availability. These factors can lead to inconsistent yields and price volatility. Additionally, the market is susceptible to external economic and political factors. For instance, geopolitical tensions, such as the Russia-Ukraine war, have disrupted supply chains and increased costs. The COVID-19 pandemic also highlighted the vulnerability of the fresh herbs market, with disruptions in logistics and a decline in demand from the foodservice sector.
Despite these challenges, the market is expected to recover and continue its upward trajectory, driven by the enduring appeal of fresh herbs in global cuisine.
3 Fresh Herbs Market Technological Innovations and Market Consolidation Analysis
Technological innovation and strategic corporate actions are key factors shaping the future of the global fresh herbs market. Advances in agricultural technology have been pivotal in enhancing the quality and yield of fresh herbs. Innovations such as precision farming, improved irrigation systems, and advanced greenhouse technologies have enabled farmers to optimize growing conditions, resulting in higher productivity and better quality produce. Additionally, the adoption of cold chain logistics and modified atmosphere packaging (MAP) has extended the shelf life of fresh herbs, facilitating their distribution to wider markets.
In terms of market consolidation, the fresh herbs industry has witnessed several mergers and acquisitions aimed at strengthening market positions and expanding product portfolios. For example, iUNU’s acquisition of Artemis in 2021 highlights the trend towards integrating advanced technologies with traditional farming practices. This merger aims to enhance controlled environment agriculture (CEA) and improve operational efficiency. Such strategic moves not only consolidate market power but also drive innovation and efficiency across the industry. As the market continues to evolve, further technological advancements and strategic consolidations are expected to play a crucial role in shaping the future landscape of the global fresh herbs market.
4 Global Fresh Herbs Market Analysis by Type
The global fresh herbs market is segmented into various types, each with distinct market sizes and shares. By 2025, the market is projected to reach a total value of $3,808.21 million.
Basil is the dominant type in the global fresh herbs market, projected to account for 41.26% of the total market value in 2025. Its market size is estimated at $1,571.24 million. Basil’s popularity stems from its widespread use in various cuisines, particularly Italian and Southeast Asian dishes. Its versatility and aromatic flavor make it a staple in both fresh and processed food applications.
Chives follow with a market size of $425.18 million, representing 11.16% of the total market. Chives are commonly used as a garnish and in salads, soups, and sauces. Their mild onion-like flavor makes them a popular choice in both foodservice and retail sectors.
Coriander is another significant type, with a market size of $292.40 million and a share of 7.68%. Coriander leaves, also known as cilantro, are widely used in Latin American, Asian, and Middle Eastern cuisines. The herb’s distinct flavor profile makes it essential in many traditional dishes.
Parsley is projected to have a market size of $294.27 million, accounting for 7.73% of the market. Parsley is a versatile herb used in various forms, including fresh, dried, and as a garnish. Its mild flavor and availability make it a popular choice in both home cooking and professional kitchens.
Mint is expected to hold a market share of 8.38%, with a market size of $318.98 million. Mint is known for its refreshing flavor and is used in a wide range of applications, from teas and beverages to desserts and savory dishes. Its popularity in both food and beverage sectors drives its market growth.
Salicornia, a less common herb, is projected to have a market size of $111.20 million and a share of 2.92%. Salicornia, also known as sea beans, is primarily used in gourmet cooking and specialty dishes due to its unique taste and texture.
Table Global Fresh Herbs Market Size and Share by Type in 2025
|
Type |
Market Size (M USD) |
Market Share (%) |
|---|---|---|
|
Basil |
1,571.24 |
41.26% |
|
Chives |
425.18 |
11.16% |
|
Coriander |
292.40 |
7.68% |
|
Parsley |
294.27 |
7.73% |
|
Mint |
318.98 |
8.38% |
|
Salicornia |
111.20 |
2.92% |
5 Global Fresh Herbs Market Analysis by Application
The global fresh herbs market is also segmented by application, with the two primary applications being foodservice and food retail.
Foodservice is a significant application area for fresh herbs, with a projected market size of $1,313.93 million in 2025, accounting for 34.50% of the total market. The foodservice industry, including restaurants, hotels, and catering services, relies heavily on fresh herbs to enhance the flavor and presentation of dishes. Fresh herbs are used in a wide range of cuisines, from traditional Western dishes to diverse international cuisines. The growing restaurant industry, particularly in emerging markets, is driving the demand for fresh herbs in foodservice applications.
Food Retail is the larger segment, with a market size of $2,494.28 million and a share of 65.50% in 2025. This segment includes supermarkets, grocery stores, and online retailers that sell fresh herbs to consumers. The increasing demand for fresh and organic produce, as well as the trend towards home cooking, has driven the growth of fresh herbs in the retail sector. Consumers are increasingly looking for high-quality, fresh herbs to use in their daily cooking, leading to a steady increase in retail sales.
Table Global Fresh Herbs Market Size and Share by Application in 2025
|
Application |
Market Size (M USD) |
Market Share (%) |
|---|---|---|
|
Foodservice |
1,313.93 |
34.50% |
|
Food Retail |
2,494.28 |
65.50% |
6 Global Fresh Herbs Market Analysis by Region
The United States is a significant player in the global fresh herbs market, driven by strong consumer demand and a well-developed retail infrastructure. By 2025, the market value in the United States is forecasted to reach $988.38 million. This growth is attributed to several factors, including the increasing popularity of fresh herbs in various cuisines, the rise in health-conscious consumer behavior, and the expansion of online retail channels. The U.S. market is also influenced by technological advancements in agriculture, which enhance the quality and availability of fresh herbs.
Europe holds a dominant position in the global fresh herbs market, with a projected market value of $1705.53 million by 2025. The region’s robust market is driven by its rich culinary heritage, where fresh herbs are essential ingredients in traditional and modern dishes. The European market benefits from a diverse range of fresh herbs, supported by advanced agricultural practices and a strong emphasis on quality and sustainability. Additionally, the region’s foodservice industry, which includes high-end restaurants, hotels, and catering services, significantly contributes to the demand for fresh herbs.
China’s fresh herbs market is experiencing rapid growth, driven by the country’s expanding middle class and evolving consumer preferences. By 2025, the market value is expected to reach $282.72 million. The growth is fueled by the increasing adoption of Western and international cuisines, which incorporate a variety of fresh herbs. Additionally, China’s focus on agricultural innovation and the development of efficient supply chains are key factors contributing to the market’s expansion. The country’s large population and growing urbanization also play a significant role in driving the demand for fresh herbs.
Figure Global Fresh Herbs Revenue (M USD) by Region in 2025
7 Top 3 Companies in the Global Fresh Herbs Market
7.1 Vitacress Herbs
Company Introduction and Business Overview
Vitacress Herbs is one of Europe’s leading suppliers of fresh produce, specializing in watercress, salads, and fresh herbs. Established in Hampshire, England, in 1951, the company has a long-standing tradition of innovation and market leadership. Vitacress Herbs became part of the RAR Group in 2008, further expanding its reach and capabilities. The company operates farms in the UK, Portugal, Germany, and Spain, ensuring a consistent supply of fresh herbs throughout the year. Vitacress Herbs is committed to promoting the use of fresh produce through various campaigns, such as Herbilicious and Wild for Watercress, and is known for its high-quality products and sustainable practices.
Products Offered
Vitacress Herbs offers a wide range of fresh herbs, including basil, chives, coriander, parsley, and mint. The company also provides different packaging options to cater to various customer needs, such as display packaging, cover (pot herbs), blister with lid (recloseable), resealable packaging, topseal, and flowpack. These diverse packaging options ensure that Vitacress Herbs can meet the demands of both retail and foodservice sectors.
Sales Revenue in 2023
In 2023, Vitacress Herbs achieved a sales revenue of $177.72 million. This strong financial performance is attributed to the company’s extensive product range, robust supply chain, and commitment to quality and innovation. Vitacress Herbs’ market share and revenue growth reflect its ability to meet consumer demands and adapt to market trends effectively.
7.2 Herrmann Kraeuter
Company Introduction and Business Overview
Herrmann Kraeuter is a renowned family-owned business based in Neuss, Germany. Founded in 1946 by Willi Herrmann Senior, the company has a rich history of growing and supplying fresh herbs. Herrmann Kraeuter is known for its finely cut herbs and cress, which are highly regarded in the catering industry and among consumers. The company’s modern horticultural practices and commitment to quality have solidified its position as a reliable supplier of fresh herbs in Europe. Herrmann Kraeuter operates a large refrigerated warehouse and relies on both its own cultivation areas and certified partner companies to ensure a consistent supply of high-quality herbs.
Products Offered
Herrmann Kraeuter offers a diverse range of fresh herbs, including parsley, chives, dill, and borage. The company’s borage, for example, is known for its cucumber-like, refreshing taste and is used in various culinary applications, such as soups, salads, and smoothies. Herrmann Kraeuter’s product range also includes specialized herbs like borage flowers, which are popular for their unique flavor and visual appeal in dishes.
Sales Revenue in 2023
In 2023, Herrmann Kraeuter recorded a sales revenue of $177.21 million. This revenue growth is driven by the company’s strong market position, reliable supply chain, and focus on quality. Herrmann Kraeuter’s ability to meet the needs of both the catering industry and retail consumers has contributed to its consistent financial performance.
7.3 Agromediterranea
Company Introduction and Business Overview
Agromediterranea is a leading producer of fresh herbs and vegetables, based in Murcia, Spain. Established in 1997, the company specializes in growing and supplying a wide range of agricultural products, including fresh herbs, lettuces, and vegetables. Agromediterranea is known for its commitment to quality and sustainability, ensuring that its products meet the highest standards. The company operates in Europe and has a strong presence in the food processing industry, supplying fresh-cut produce to various sectors.
Products Offered
Agromediterranea offers a variety of fresh herbs, such as basil, chives, coriander, and parsley. The company also grows specific varieties of vegetables, including round courgettes, sweetcorn, radishes, and microgreens. Agromediterranea’s products are available in different bulk packaging options, such as cardboard, cork, or plastic boxes, to meet the diverse needs of its customers. The company’s focus on quality and sustainability ensures that its products are well-received in both the foodservice and retail sectors.
Sales Revenue in 2023
In 2023, Agromediterranea achieved a sales revenue of $93.93 million. This revenue growth is attributed to the company’s strong market position, diverse product range, and commitment to quality. Agromediterranea’s ability to supply fresh herbs and vegetables to various sectors has contributed to its consistent financial performance and market presence.